1st European Summit on Measurement

Click here to download Speaker Presentations

AMEC European Summit 2009 Photo's

AMEC and the Institute for Public Relations presented the 1st European Summit on Measurement in Berlin, in June, 2009 attended by nearly 200 delegates from 28 countries. Here are pictures which capture the dynamics of the event.

AMEC European Summit Photos

The German Public Relations Association (DPRG) is the official summit partner.

Our German national sponsor is Ausschnitt Medienbeobachtung.

Our Welcome Reception Sponsor is
PMG Presse-Monitor.

June 10th – The Workshop Day

We are running 6 different workshops run in three different strands plus a Debate open to all workshop attendees on “Proof of Performance – Measurement in a Recession” This workshop learning offers insight into communications measurement practice and issues for professionals, both experienced and new to measurement.

June 11th and June 12th Plenary Session

The Plenary Session

Renaissance for Traditional Media: Fresh Ways to Monetarize and Fund Quality Journalism
Social Media – the Big New Opportunity for Communications
How Clients see Media Change and the Impact on Communications Models
Promoting the Rights of the Individual and Measuring its Effectiveness
Leading-edge Social Media Measurement in Practice
Putting Evaluation at the Heart of a Global Business
The Comparative Communications Effectiveness of Advertising and Public Relations
Predicting the Future for Communications Measurement
Putting the Citizen at the Centre of Communications through Measurement and Evaluation
A Russian Steel Giant – Aligning Identity and Image for Improved Performance
Why All the Fuss about AVEs? – A discussion
What Will Media Evaluation Look Like in the Future: the Next Generation
Can External and Internal Corporate Communication be Improved by Social Media Engagement and Visualization Techniques?
How Do you Measure Up? – A Global Survey of Measurement Practice among Communications Professionals

Evening of June 11th

Reception & Dinner at the Reichstag, home of the German Parliament