The Summit is a must for communications professionals throughout Europe because it will provide different levels of learning, a unique information exchange and networking opportunities.
| 9:30 - 10:15 | Registration & Coffee | |||||
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| 10:15 - 12:00 | Workshop A Level: Introductory Theme: Basic Principles of Measurement Language: English Presenters: Dr. Tom Watson, Deputy Dean (Education) and Reader in Communications, Bournemouth University; Co-Presenter – Maria Laura Garcia, CEO, GlobalNews Group |
Workshop B Level: Introductory Theme: Basic Principles of Measurement Language: German Presenters: Dr. Sascha Kynast, Vice President of Communication Analysis, Cision Germany; Dr. Evelyn Engesser Vice President of Communiation Analysis, Cision Germany. |
Workshop C Level: Intermediate Theme: The Price of Content Language: English Presenters: Jeremy Thompson, Managing Director, Durrants, Dr. Peter Horvath, President, the Press Database and Licensing Network and Managing Director, PMG Presse-Monitor |
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| 12:00 - 13:15 | Networking Lunch | |||||
| 13:15 - 15:00 | Workshop D Level: All Theme: Social Media Measurement – An International Perspective Language: English Presenters: Katie Paine, CEO, KD Paine & Partners; Maren Heltsche, Media Analysis Consultant, Ausschnitt Medienbeobachtung and Board Member, Arbeitsgemeinschaft Social Media Martin Wettergren, CEO, MediaPilot AB |
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| 15:00 - 15:30 | Coffee Break | |||||
| 15:30 - 16:30 | Workshop E Level:Intermediate Theme: Proving Value from Public Service Communications Language: English Presenter: Neil Wholey, Head of Research and Public Affairs, Westminster City Council, London |
Workshop F Level:Intermediate Theme: Applying Scorecards and Communication Metrics in a Medium-sized Company Language: German Presenter: Ludwig Schoenefeld, Director of Corporate Communications, Hoerbiger Holding AG |
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| 16:30 - 17:30 | 
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Roundtable Debate Theme: Proof of Performance - Measurement in a Recession Language: English The Panel: Johna Burke, Vice President, BurrellesLuce Dr. Harald Josse, CEO, BrandControl Michael O’Connell, Managing Director, The Media Research Group Philip Lynch, Media Evaluation Director, TNS Media Intelligence Moderator: Mike Daniels, Director, Report International, Director of AMEC and a member of the IPR's Commission on Public Relations Measurement & Evaluation |
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| 17:30 | Close of Workshop Day | |||||
How we plan the Berlin Summit will look - this is taken at the IPR Summit in New Hampshire, USA
Plenary Sessions June 11-12
The Summit will be a mixture of outstanding speakers and Summit Debates. A particular focus of the plenary session on June 11th and 12th will be to examine the rise and impact of social media along with the challenges that communications face in a global downturn.
| 9:00 |    |
Welcome and Opening Remarks Barry Leggetter, Executive Director, AMEC Nicholas Grant, Chairman, AMEC and Chairman, Mediatrack Research Frank Ovaitt, President & CEO, The Institute for Public Relations |
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| 9:15 |  |
Setting The Scene for the Morning’s Session Morning Session Chairman: Sebastian Vesper, Editorial Director, Haymarket Germany |
| 9:20 |  |
Renaissance for Traditional Media: Fresh Ways to Monetarize and Fund Quality Journalism Christoph Keese, President Public Affairs, Axel Springer AG |
| 9:45 |  |
How We See Media Change and How We Have Experimented with our Communications Model Björn Edlund, Executive Vice President, Head of Group Communications, Royal Dutch Shell plc |
| 10:10 |  |
Social Media – The Big New Opportunity for Communications Marshall Manson, Director of Digital Strategy, Edelman |
| 10:35 | Questions | |
| 11:00 | Networking Break | |
| 11:30 |   |
The Rise and Rise in the Importance of Corporate Reputation as Russia's Largest Steel Producer Repositions Itself on a New International Stage Vadim Saveliev, Senior Vice-President, Communications and Public Relations, SeverStal Sandra Macleod, Group Chief Executive, Echo Research |
| 11:55 |  |
“Four Things It Only Took Me Five Years to Learn" Frank Ovaitt, President & CEO, The Institute for Public Relations |
| 12:20 | Questions | |
| 12:40 | Chairman’s Summary of Morning Session | |
| 12:45 | Networking Lunch | |
| 14:00 |  |
Setting The Scene for the Afternoon’s Session Chairman: Björn Edlund, Executive Vice President, Head of Group Communications Royal Dutch Shell plc |
| 14:05 |  |
Putting the Citizen at the Centre of Communications through Measurement and Evaluation Neil Martinson, Director News & PR, the UK’s Central Office of Information |
| 14:30 |   |
Promoting the Rights of the Individual and Measuring its Effectiveness Victor Fernandez, Head of Campaigns & Editorial, UN Human Rights, Office of the High Commissioner for Human Rights Glenn O’Neill, Founder Owl RE & Lecturer, The International University in Geneva |
| 14:55 | Questions | |
| 15:15 | Networking Break | |
| 15.45 |   |
The Comparative Communications Effectiveness of Advertising and Public Relations David Michaelson Ph.D., President, Echo Research Inc Donald K, Wright Ph.D., Professor of Public Relations in the College of Communication, Boston University |
| 16:10 |  |
Why all the fuss about AVEs? - A Discussion David B Rockland, Ph.D, Partner and Managing Director of Ketchum’s Global Research Network and CEO of Stromberg Consulting |
| 16:35 | Questions | |
| 16:55 | Chairman’s Summary of Afternoon Session | |
| 17:00 | Close of Day One | |
| 18:30 | Coaches Depart for Reception & Dinner at the Reichstag | |
| 8:30 | |
Setting The Scene for the Morning’s Session Morning Session Chairman: Barry Leggetter, Executive Director, AMEC |
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| 8:35 |     |
Social Media Measurement – Addressing the Challenges Social Media Measurement In Practice Dr. Roland Kuntze, Head of External Communications, O2 Germany Dr. Sascha Kynast, Vice President of Communication Analysis, Cision Germany Michael Hoffman, Head of Corporate Communication, Navigon AG Ingrid Moorkens, Head of Media Analysis, Ausschnitt Medienbeobachtung |
| 9:25 | Questions | |
| 9:40 | Networking Break | |
| 10:15 |     |
Predicting the Future for Communications Measurement - What International Research tells us? "How Do you Measure Up?" – A Global Survey of Measurement Practice among Communications Professionals commissioned for AMEC/IPR for the Berlin Summit Richard Gaunt CEO and Founder, Benchpoint and Mike Daniels, Director, Report International Comments and Insights from Europe, the US and the UK Prof. Dr. Ansgar Zerfass, EUPRERA/University of Leipzig, Lead Researcher European Communication Monitor Trend Research Project Prof. Donald K. Wright, Ph.D., Professor of Public Relations in the College of Communication at Boston University, representing the IPR Dr Tom Watson, Deputy Dean and Reader in Communications, Bournemouth University |
| 11:20 | Questions | |
| 11:35 |     |
Closing Summit Debate: What will media evaluation look like in the future: the next generation Moderator: Nicholas Grant, Chairman, AMEC and Chairman, Mediatrack Research The Panel: Christopher Storck, Head of Task Force - Value Creation, German Public Relations Association and Principal, HeringSchuppener, Giselle Bodie, Managing Director, Cision UK and Director, AMEC Andreas Westermann, Managing Director, AUSSCHNITT Medienbeobachtung Joan Sola, CEO, Acceso Group |
| 12:40 | Summit Chairman’s Closing Remarks | |
| 12:45 | Summit Close | |
| 12:50 | Networking Lunch | |
BOOK YOUR PLACE TODAY for the summer’s outstanding learning and networking event. You can book both your conference registration and your hotel room and in one easy online transaction.
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