Barcelona 2010 Speakers

Fernando Rodés Vilà is CEO of Havas, the 5th largest global Communications Group, since March 2006.Havas, listed in the Paris stock exchange, ticker (HAV), is present in more than 75 countries, employs over 14,000 people and has two Business Units: Havas Worldwide and Havas Media.

Havas Worldwide incorporates the Euro RSCG Worldwide network and four agencies with strong local identities: Arnold, H, W&Cie and Palm+Havas.

Havas Media incorporates the MPG, Arena, Havas Sports & Entertainment and Havas Digital networks.

Havas has made sustainability one of its strategic axis of development. Havas was in 2006 the first group to announce a carbon neutral/ offset programme to reduce its CO2 emissions. Havas Sustainable Futures 09, released last year, is the first extensive piece of primary research looking at consumer perception of climate change and widening the scope to the full sustainability debate.

Upon completing his MBA and B.S. in Marketing from the United States, Alan Lim started off
his career in advertising after a short attachment with top print media agencies in Kuala Lumpur, Malaysia. Due to hard work and perseverance plus a year stint in Asatsu Tokyo office, Alan became a Director as well as Financial Director of Asatsu Advertising (M) Sdn Bhd. He also became a working Director/shareholder for a Marketing and Management Consultancy firm - Pacific Forum Group of Companies (a company linked to Asatsu Advertising with offices in South-East-Asia).

In 1997, Alan founded MediaBanc Sdn Bhd, a fully-integrated media monitoring and market intelligence agency. To date, Mediabanc has not only established itself as the biggest and a preferred media monitoring company in South East Asia but also considered as the pioneer in introducing Media Evaluation methods and techniques such as “Media Analysis” Reports and its newest real time evaluation tool called the “Valuator”.

Presently, Alan functions as the Chief Executive Officer (CEO) of the MediaBanc Group of Companies which operates in 6 countries -specifically in Malaysia, Singapore, Indonesia, Philippines, Thailand and Vietnam. He is also a working partner/ shareholder and director of the MediaBanc Group which currently maintains a staff strength of 280 or so dedicated employees all over South East Asia.

Alberto Andreu (Madrid, 1963) is married and has two children. He holds a Degree in Law at Universidad Pontificia de Comillas (ICADE-ICAI), a MBA at Instituto de Empresa (IE), and the Phd credits at Universidad Pontificia de Comillas (ICADE-ICAI). In October 2001 he joined Telefónica. He is a Managing Director of the Corporate Reputation, Corporate Identity and Environment, within the General Chairman’s Secretariat.

He started his professional career in the Research Department at IE. He worked for CEPSA (Compañía Española de Petróleos) as a Manager of Internal Communication Development. After this period, he joined the banking sector, first in Banesto, as a Manager of Internal Communication and Corporate Identity; later on in Santander Central Hispano, the major Spanish bank, where he was a Managing Director of Corporate Identity and Culture for a period of  2,5 years.

He still teaches at the Instituto de Empresa, as an associate professor of Organizational Behaviour and Corporate Identity and Culture. He has published several articles in technical publications. Additionally, he holds a seat in the Spanish CSR Council, recently created by the Spanish Ministry of Labour and Immigration; he is a Member of the Global Compact Spanish Steering Committee; counsellor of the Javier Benjumea’s Chair of Ethics at Universidad Pontificia de Comillas (ICADE-ICAI); and member of the Board of the Spanish Intangibles Institute.

Andre Manning is an experienced and results oriented communications leader who has held various international communications leadership positions within Philips. During the late nineties he lived and worked in Prague, Czech Republic to build up a communications network in Central & Eastern European. In 2001 Andre moved back to Amsterdam to join the corporate media relations team and worked on financial and strategic communications. Three years later his role expanded to lead a team overseeing all communications for the Philips Netherlands organization while he also served as the Deputy Head of Philips’ global media relations team.

In 2005, Andre and his family were asked to move to the United States to work in New York at the US headquarters of Philips. Within two years he successfully improved Philips’ reputation in the United States and two years later he became the global communications head of for the USD 10 billion global healthcare business, headquartered in Andover, Massachusetts. Under his leadership his team managed to improve the quality and the quantity of the healthcare communications outcome for three consecutive years.

In the summer of 2009 Andre moved back to the company’s headquarters in the Netherlands to lead the network of 50 communications professionals around the globe. In his new position he is the communications advisor of the Philips Board of Management while he improved the efficiency, effectiveness and accountability of the function and introduced a new PR agency, including a new PR measurement system, within the first months after his arrival.

Andrew Hughes is Commercial Director, Newspaper Licensing Agency, which he joined in mid 2004. He was responsible for the business planning and operational implementation of the eClips database and now leads the team developing plans for its wider applications. These include ClipSearch, the online research service, ClipShare, the journalist research site, eClips International, NLA Republishing and other developments.

Andrew was at OneSource Information Services from 1998 until 2004, with responsibility for global content relationships as Vice President Content and also Commercial Director of the UK and European operations. He created alliances with leading suppliers of CRM, portal and knowledge management solutions as well as with content providers like Dun & Bradstreet.

Andrew joined OneSource Information Services from Financial Times Electronic Publishing, where he was Commercial Director responsible for strategy, pricing, business development and content acquisition for products including FT Profile and BMC (Broadcast Monitoring Company) as well as content licensing.

Angela Jeffrey joined VMS -- the world leader for integrated media intelligence solutions that bring together news and advertising monitoring across all media -- through the acquisition of PRtrak. VMS provides public relations firms, advertising agencies and marketers worldwide with the most comprehensive, cutting-edge editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading advertising and public relations measurement and tracking tools.  At VMS, Angela does consultative sales for VMS’ new Vantage system, the first platform to integrate advertising, news and social media in one system, complete with correlations to outcomes.  She also speaks and writes on PR measurement and evaluation, works with high-end analysis clients, assists with internal measurement training, and is currently overseeing the development of VMS’ social media outreach.  Prior to VMS, Angela spent two decades in PR and advertising with JCPenney and major agencies, and with her own PR firm, Jeffrey Communications - winning several PRSA Silver Anvils and IABC Gold Quills. Angela graduated from Southern Methodist University summa cum laude in two degree programs, and in the last decade, has become one of PR measurement and evaluation’s most passionate advocates.

Aseem Sood is a technology enthusiast. He loves to evaluate and apply technology solutions to solve business problems. He believes that companies offering news analysis services can help PR professionals demostrate the importance/ attention that communication, as a function, deserves in the corporate bardroom.

Aseem is currently the Chief Operating Officer at Impact Research & Measurement Pvt. Ltd. In a period of 5 years, he has grown Impact from a 10 member startup to a 85 member measurement company with over 200 clients. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations' effectivesness in the domain of purchasing and supply management. He also worked in McKinsey & Co.'s Business Technolgy Office (BTO) practice, a special initiative of McKinsey & Co. that offers technolgy consulting services.

Aseem holds a Post Graduate Degree in Business Administration from International management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India.

Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends.

Aseem can be reached by phone at +91-9899 111698 or email at asood@impactmeasurement.co.in or Twitter @aseemsood.

Brendan Swale has 15 years experience in the media monitoring and research industry, in New Zealand, the United Kingdom and Australia. He was Research Manager for Sponsorship Information Services in both the UK and Australia and then General Manager of Media Monitors Australia’s Analysis division, before being appointed General Manager of Media Monitors’ operations in New Zealand following the acquisition of Media Search, now part of Media Monitors.

In 2007, Brendan returned to Sydney to take up the position of Group Research Director at Media Monitors.  In 2008 Brendan was appointed to his current position of Executive Director, Product and Innovation, responsible for new product development and business process improvement.

 Brendan is currently a board member of the international Association for the Measurement and Evaluation of Communication (AMEC).

 He has a degree in political studies and economics from the University of Auckland and a post-graduate diploma of business in communication management from Massey University.

Caspar is responsible for the business to business (B2B) activities of the Financial Times Ltd. This includes the FT's syndication and corporate content sales and a portfolio of 15 niche brands such as The Banker and Financial Adviser.
He became Managing Director of FT Business in March 2004. He became a board member of the Financial Times Ltd, following the merger of FT Business in January 2007.
Caspar joined the FT in 1995. He has worked across the FT group in a variety of roles including product development, marketing, strategy and publishing. He has an MBA with distinction from London Business School and a degree in Psychology from Oxford University.

Dr. Christopher Storck is Managing Director of HERING SCHUPPENER, Germany’s leading corporate and financial communication consultancy. He heads the firm's Communication Performance Management division and works out of the Düsseldorf office.

After co-developing the Communication Scorecard© inspired by Kaplan and Norton in 2002, he has been advising DAX and STOXX companies in planning and managing their stakeholder relations. His team implements measurement and steering tools for corporate communications and advises clients in communication strategy and controlling, reputation (risk) management, stakeholder research & dialogue, and ranking management.

Christopher presides over the task force for Communication Management of the German Public Relations Association (DPRG) and heads the Corporate Communication Faculty of the Quadriga University in Berlin. Further, he is a visiting lecturer at the University of Muenster and a member of the International Controllers' Association. He speaks German and English.

Before joining HERING SCHUPPENER in 1999, Christopher was editor-in-chief of a scientific journal on international and ethnic conflict management and assistant professor at the University of Cologne (Germany). He studied East European History, Philosophy and Slavic Studies at the Universities of Cologne and Prague (Czech Republic).

Professional Background
Dan Schaible’s experience in the media business is evident in the successful initiatives he has directed as senior vice president-content management for BurrellesLuce.  In that capacity, he has strengthened the company’s relationships with content providers and has substantially increased the number of licensing agreements with publishers, producers, syndicates, and digital media creators.  Schaible also has spearheaded efforts that have resulted in significant growth of the BurrellesLuce copyright compliance program; the company now has use agreements in place with thousands of content providers, far more than any other media monitoring firm. Schaible joined BurrellesLuce following a 27-year career in the newspaper industry.  The third generation of his family to enter the field, he worked in advertising and production for the Newhouse-owned Star-Ledger in New Jersey, production and labor for the Murdoch-owned New York Post, and production for Thomson in Utah.  Most recently, he was the IT Director for Hearst’s San Francisco Chronicle.  Schaible is a member of the Project Management Institute, and the Media Council of The Paley Center for Media.  In addition, he is the BurrellesLuce representative to the Software and Information Industry Association, The Copyright Society of the U.S.A., the Newspaper Association of America, the NNA, the SNA, the Magazine Publishers of America, and American Business Media   

Contact Information
Dan Schaible
Senior Vice President-Content Management
BurrellesLuce                                                              
dschaible@burrellesluce.com
800.631.1160 x3056

David Michaelson, Ph.D. is president of Echo Research Inc. He has over 29 years experience conducting research for numerous Fortune 500 companies, universities and philanthropic organizations. Dr. Michaelson has extensive experience in communications testing, message development, measurement of communications effectiveness and branding. His work with corporate clients includes Novartis, GSK, MetLife, American Express and Citigroup.

Prior to joining Echo Research as President, Dr. Michaelson managed his own research firm. He also has been Managing Director and Head of Research for Ogilvy Public Relations Worldwide, Managing Director at GCI Group and a director of research at Burson-Marsteller.

Dr. Michaelson is a member of the Commission on Public Relations Measurement and Evaluation of the Institute for Public Relations and has published numerous articles on public relations research, and is the co-author of “A Practitioners Guide to Public Relations Research, Measurement & Evaluation” published by Business Expert Press. Dr. Michaelson was elected to the first class of research fellows of the Institute for Public Relations, is the 2008 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize given by the Public Relations Society of America and is the 2009 Measurement/Research Expert of the Year (PR News). Based in New York City, Dr. Michaelson is a Phi Beta Kappa graduate of the University of Massachusetts and received his Ph.D. from the New School for Social Research.

Dr. David Rockland joined Ketchum in 2000. He has responsibility for the Research business at Ketchum including its global network across the U.S., Costa Rica, Brazil, China, Germany and the U.K. In addition, David is responsible for Ketchum Pleon Change, the firm’s management consulting enterprise. He manages approximately 150 people across the two business units. David also was responsible for forming Ketchum Interactive, now known as Ketchum Digital.

Prior to joining Ketchum, David was S.V.P. and Managing Director for Roper Starch Worldwide where he managed the company’s environmental and public relations practice areas. David previously owned his own firm, The Rockland Group, specialized in environmental issues management and marketing, which he sold to Roper Starch in 1998. David is a member of the IPR Commission on PR Measurement and Evaluation, and was its Chairman for 2007 and 2008. He is on the Board of the International Association for Measurement and Evaluation of Communication and spearheads a new initiative to grow membership among the research units of global PR and advertising groups, as well as U.S. measurement companies. He holds a Ph.D. in Natural Resource Economics from the University of Delaware, and has held teaching roles at Rutgers and the University of Maryland.  He and his wife, Sarah Dutton of CBS News, reside in New York City as well as a farm on Maryland’s Eastern Shore.

Donald K. Wright, Ph.D., is Professor of Public Relations in the College of Communication at Boston University, the world’s first degree-granting institution in the public relations field. He is one of the most published public relations scholars in the areas of ethics, employee communication and social media, and is an internationally known professor, author, speaker, researcher, advisor, and corporate communications consultant. In addition to teaching, conducting scholarly and applied research, and lecturing in more than 30 countries on five continents, Professor Wright has worked full-time in corporate, agency and university public relations, and has been a corporate communications consultant for more than three decades. PR Week magazine has recognized him both as one of the Top 10 public relations educators in the United States and as one of the “15 Leading Lights” in US public relations.

He is a long time member of the Boards of Trustees of the Institute for Public Relations (IPR) and the Arthur W. Page Society, is a past president of the International Public Relations Association (IPRA), a past chair of the IPR Commission on Public Relations Measurement and Evaluation and is the founding editor of PRSA’s online, scholarly publication Public Relations Journal. Dr. Wright holds a Ph.D. degree from the University of Minnesota. His M.A. is from California State University, Fresno, and his B.A. degree was awarded by Washington State University.

Dr. Prabhakar Raghavan is Senior Vice President, Yahoo’s Chief Scientist and Head of Yahoo! Labs. In his role as Chief Scientist, Raghavan is responsible for developing the long-term technical vision for Yahoo!’s business. In addition, he works to extend Yahoo!’s scientific leadership in several disciplines critical to innovation in consumer Web experiences and online advertising. At Yahoo! Labs he has overseen the growth of the research, applied science and academic relations functions globally, with major Yahoo! Labs centers of excellence in the U.S., Europe, Asia and the Middle East.

Raghavan is a Member of the National Academy of Engineering and a Fellow of the ACM and of the IEEE, and Consulting Professor of Computer Science at Staunford University.  Prior to joining Yahoo! he was Senior Vice President and Chief Technology Officer at Verity, before which he held various technical and managerial positions at IBM Research. Raghavan holds a PhD from Berkeley and is the author of textbooks on algorithms and on information retrieval, along with numerous papers and patents.

Over his career, Gary McCormick, APR, Fellow PRSA, has pioneered significant changes in the way the federal government approaches public relations, public affairs and public participation. Integrating the principles of risk communication, research and strategic planning, communities nationwide have benefited from the involvement fostered by the counsel McCormick has provided for federal clients during a 17-year career handling some of our nation’s highly technical and emotional issues, including long-term storage of radioactive waste, environmental cleanup of defense sites and disposing of chemical weapons.

He currently works in the corporate public relations as the Director of Partnership Development for HGTV. In this role, Gary McCormick is responsible for identifying opportunities for off - channel exposure for the leading home and lifestyle cable network and its on-air talent.

He is a strong proponent of public relations education, serving as a mentor to multiple students as well as a professional-in-residence and speaker at numerous colleges and universities and Public Relations Student Society of America (PRSSA) involvement. He is a past President of the PRSA Foundation, was recognized as the 2002 Outstanding Professional Advisor of the Year and the 2006 Honoree of the Educators Academy David Ferguson Award for his contributions to public relations education. He co-chairs the Champions of PRSSA and serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida’s Department of Public Relations Advisory Council.

Javier Junco - General Director of Development in the Group HOLA/HELLO, heading the launch and the direction of the International Editions of the group by means of license (Canada, Russia, India, Greece, etc, of the Editions online, hola.com in Spain, and hellomagazine.com in United Kingdom and of the new business in Television. He has been Financial Director in the Group HOLA/HELLO and was previously deputy Director of Marketing in Banesto. VP of Corporate Banking in Banesto Banking Corporation (NY). Head of the Food and Agriculture Sector in ICEX.

Javier holds Master Degrees from Programa en Dirección General (PDG) – IESE; MBA – Instituto de Empresa and from the Marketing Program of New York University (NYC).

Jeremy Thompson is Managing Director of the UK’s leading media intelligence firm, Durrants. The 120 year old media monitoring company reinforced its analytics credentials in 2009 through the acquisition of Metrica, the UK’s leading media evaluation company. Jeremy sits on the boards of the UK Media Monitoring Association and AMEC, and chairs the Licensing and Copyright Committee for AMEC which has been established to share knowledge and negotiate licensing rights for its members around the world.

Jeremy is a publisher by background and previously worked for Thomson Reuters and United Business Media before moving into the media monitoring sector in 2001. Prior to joining Durrants, Jeremy ran the operations of the news division of Xtreme Information. He has a wealth of experience of acquiring and integrating businesses in this sector.

John Curtis is the Chairman of Media Measurement Ltd one of the leading media research organisations with their range of scalable products and services designed to meet the differing needs and budgetary strictures of organisations, Media Measurement Ltd offers research across press, broadcast, internet and social media on both a national and international basis.

Headquartered in Milton Keynes with offices in London, the West Midlands and San Francisco, they have licensed their software to a joint venture company formed with a North American organisation and SE Asia’s largest market research organisation, who sell the Media Measurement products and services across the Indian sub-continent.

Prior to his participation as one of the majority shareholders in the purchase of Media Measurement Ltd, John had a career in marketing with Xerox and general management as the Managing Director of Pitney Bowes plc, Initial Supplies and Reliance Securities, the UK’s second largest security company.

John is a Fellow of the Institute of Directors, a Member of the Chartered Institute of Marketing and a Director of the charity, The Conservation Foundation.

John L. Paluszek is Senior Counsel at Ketchum (New York and Washington D.C.) specializing in reputation management and corporate responsibility. He is also chairman of The Global Alliance for Public Relations and Communication Management; liaison to the United Nations for the Public Relations Society of America; and a member of the Accrediting Council on Education in Journalism and Mass Communications as well as The Commission on Public Relations Education.

The PRSA 1989 national president, John has held many offices in that society and has received many professional awards. In 1988, shortly before the fall of the Berlin Wall, he represented PRSA in the first US-Soviet Bilateral Information Talks in Moscow and in the first East-West Public Relations Summit in Vienna. In December 2002, he chaired the plenary session on communications at the Berlin United Nations Global Compact Forum and, in April 2004, addressed the Paris Global Compact meeting, “Sustainable Consumption”. He has lectured on corporate responsibility and reputation management at ten U.S. colleges and at business conferences on four continents.

A former journalist, John has written many commentaries for business and academic journals such as The Journal of  The Public Affairs Council, Journalism Studies, and The United Nations Global Compact Learning Forum. He is the author of “An American Journey”, his immigrant family’s multi-generational memoir, and seminal books on corporate social responsibility, “Organizing for Corporate Social Responsibility” (Amacom, 1973) and “Will The Corporation Survive?” (Prentice-Hall, 1977). A graduate of Manhattan College (B.A. management) and a former member of the college’s Board of Trustees, John received a Manhattan College honorary degree, Doctor of Humane Letters, in 2005. He resides in Old Westbury, N.Y.

Juan Manuel Cendoya obtained a Law Degree (1985-1990) from the University of Zaragoza, graduating second in his class.

He began his career as a State Legal Counsel in Barcelona (1994-99), rising to the post of Chief Legal Officer of the Catalunya Tax Administration.

In 1999, he was named Chief Legal and Fiscal Advisor at Bankinter S.A., subsequently taking responsibility for the Secretariat of the Board of Gesbankinter, S.A.

Mr. Cendoya has been Senior Executive Vice President of Communications, Corporate Marketing and Economic Research at Banco Santander since July 2001. As such, he heads the Group’s internal and external communications, corporate marketing, corporate social responsibility, institutional relations, economic research and public policy He is a member of the Bank’s global Executive Committee

Mr. Cendoya is member of the Board of Directors of Universia, the largest university network in the world with over 1,000 associated universities from Spain, Portugal and Latin America. He is also member of the Board of Directors of Arena, an advertising and strategic communications advisory company.

He is a member of Banco Santander Foundation Trustee, which carries out  important patronage activities. Mr. Cendoya is also a member of the Trustee of the Fundación General de la Universidad Complutense de Madrid, of Fundación Santander 2016 and of Fundación Madrid Vivo.

Mr. Cendoya received the Vocento Communications Award 2009.

He’s been a professor at IESE and has written several publications and articles.

Juan Manuel Cendoya is 42, is married and has three daughters.

Katie Delahaye Paine is the founder  and CEO of KDPaine & Partners LLC a New Hampshire-based consultancy that provides plans, products, and services that help PR, public affairs, and marketing professionals measure their success and make better, more informed decisions for their organizations.

She writes KDPaine’s Measurement Blog and publishes the electronic newsletter and blog, The Measurement Standard.  Her book, Measures of Success, KDPaine’s Guide to measuring your public relationships was published in January 2008, which is used as a college textbook in many educational institutions.

For the past 17 years, Paine and her firms have read and analyzed millions of news articles, Internet postings and other forms of communications as well as conducting hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success.
Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

Katie Paine was recently named one of “25 women who rock social media” by Lee Odden’s prestigious  OnLine Marketing Blog. In 2008, she was named one of PR Weeks 2008 Power Players for her advocacy of PR measurement. In 2009, her firm won the New Communications Award of Excellence for its breakthrough work in social media research. A year earlier, her firm won the Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review. Paine has also been named Entrepreneurial Venture Creator, Person of the Year by the University of New Hampshire’s Whittemore School of Business.

Katie is a Senior Fellow and Advisory Board member of the Society for New Communications Research . She was also an initial founder of, and will soon complete her 14th year on the Institute for Public Relations Measurement Commission. She served as the US liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PR Week, Business Marketing and New Hampshire Magazine. She is also on the Advisory Board for the International Public Relations Research Conference (IPRRC) and serves on the Board of Trustees of Exeter Health Resources.

An engineering graduate of Brunel University, Mark has worked in PR and marketing for over 25 years.  Before joining his present PR consultancy, Portfolio Communications, in 1993, Mark was a board director of Countrywide Communications (London, now Porter Novelli).   Also in 1993, Mark founded Metrica, which grew to become one of Europe’s largest independent media evaluation companies before being sold to Durrants in 2009.  Mark’s most recent ventures include Spectrum, a company specialising in social media analysis; and Serisen Analytics, a company specialising in the use of online sentiment for risk analysis, assessment and management.

A past chairman of AMEC, a post he held for over four years, Mark has spoken at many conferences, universities and seminars on media analysis and evaluation.   

Martin Murtland, Vice President and Managing Director, Dow Jones Solutions for Communications Professionals, is responsible for the strategic development and overall commercial responsibility for products and services for public relations and corporate communications professionals. He previously was responsible for commercial and product development for Dow Jones Insight, which focuses on meeting the information needs of brand and reputation managers, and public relations and corporate communications professionals.

Mr. Murtland was most recently director of publisher relations at Factiva, before it was acquired by Dow Jones, where he was responsible for the company’s content licensing activities throughout the Americas, and before that, he was manager of business planning where he developed the company’s strategic business plans for new and existing business ventures. Before joining Factiva, Mr. Murtland held marketing roles at Reuters including manager of international marketing and UKI marketing manager. He was also a product manager for Standard & Poor’s marketing online analysis of the foreign exchange, bond and equity markets in Europe, the Middle East and Africa.

Mr. Murtland has been a guest conference speaker on topics including ‘Devising an Information Strategy’ and ‘Strategies for Intranets and Extranets’. He has also contributed to a book titled “Supporting Strategy: Frameworks, Methods & Models” by J Wiley. Mr. Murtland earned his MBA with Distinction from Warwick University and a master’s degree in marketing from Kingston University.

"Mazen Nahawi is the president of News Group, an organization focused on serving the communications and PR industry. The company includes several strategic businesses, including Media Watch, the first provider of monitoring solutions in the Middle East and North Africa and Salience Research, an agency dedicated to public relations measurement.

Mazen started his career 15 years ago as a journalist at Dar Al Khaeej, the UAE's main privately-owned publishing company. He then worked as a senior manager at a regional public relations firm before founding Media Watch in 2002. His deep belief in using actionable and measurable information as a catalyst for modernization and progress in emerging markets is the driving principle behind his work. in 2007 Mazen launched the Middle East PR Measurement Summit. Now entering its fourth year, the event is a major gathering of global PR and measurement professionals. The summit plays an important role in encouraging regional PR towards adoption of measurement best practice and methodology.

A life-long resident of the UAE, Mazen lives in Dubai with his wife and six children and step children.

Mike Daniels is a Director of Report International Ltd, responsible for global business development and strategic partnerships. Mike has over 12 years experience in creating international media analysis programmes for major corporate and institutional clients in Europe and the United States.

Mike’s business experience includes the creation of a successful integrated marketing communications agency, combining PR and direct marketing, and founding a software development company.

Mike is a graduate of London University, with a degree in Philosophy and Theoretical Linguistics, but never quite managed to complete his PhD.  He is a Board Director of AMEC, and a member of the IPR Commission on Measurement.

Mohini Ghai Kramer is currently Head of Marketing at the International Committee of the Red Cross (ICRC). The ICRC is a global humanitarian organisation which works to protect and assist people affected by armed conflict and violence and has presence in over 80 countries.

Mohini began her career working in the marketing department of a pharmaceuticals company with offices throughout Asia and Latin America. She later joined Young & Rubicam, a global multinational communications agency. In 1998, she started work at the ICRC where she had the opportunity to use the expertise that she had acquired in the private sector to build the now acclaimed campaign to ban anti-personnel landmines. Following the completion of a Postgraduate degree in Communications at Concordia University in Canada, Mohini returned to the ICRC where she has held a number of different positions.

Her role as Head of Marketing covers many domains including marketing research and reputation management, international campaigns, branding, events and evaluation of communication activities. Her most recent campaign was the innovative and global "Our world. Your move." which called on individuals to make a difference.

Nicholas Grant MA, LLB, FCIPR is chairman and founder director of Mediatrack Research, the London based international consulting firm specialising in reputation research and tracking for business communicators all around the world. He and his colleagues have worked for many of the larger global companies including American Express, British Airways, BT, Coca-Cola, Deutsche Bank, Diageo, Ford of America, Goldman Sachs, Marks & Spencer, Microsoft, Nestlé, Roche, Unilever and Visa International.

He is committed to delivering targeted, systematic and coherent research to drive corporate and marketing communication in international business, and has been Chairman of the International Association for the Measurement and Evaluation of Communication since 2005.  He was elected a Fellow of the Chartered Institute of Public Relations in the UK in 2007.

He originally qualified in law at the University of London and then read postgraduate labour relations at the University of Warwick.  Previously he was Director of Communications for the Labour Party in the UK and followed that with the post of Public Affairs Adviser to Robert Maxwell, then chairman of Mirror Group Newspapers in London.

Pauline Draper-Watts - Independent Consultant
Chair, IPR Commission on PR Measurement and Evaluation
Pauline is passionate about good research and solid media analysis that demonstrates the effectiveness of communication.  Her expertise extends into examining the contribution of social media, publicity and PR to the overall health of a brand, linking media analysis to other research and integrating it with additional metrics.

She was a founder of Precis, one of the longest-established media analysis companies.  She has extensive experience in working with major corporations, both nationally and internationally, spanning numerous industry sectors, including automotive, finance, utilities, pharmaceuticals, technology, government, and consumer products.

Pauline is Chair of the IPR' Commission on Public Relations Measurement & Evaluation which exists to establish standards and methods for public relations research and measurement, and to issue authoritative best-practices white papers.

She has been a presenter at various conferences including PRSA, IABC, American Strategic Management Institute and the Word of Mouth Marketing Association in addition to speaking at client conferences and leading workshops. She has been a judge for various awards, including the PR Week Awards and PRSA Silver Anvils, the IPR Jack Felton Golden Ruler Award and is the recipient of three AMEC gold awards for media analysis. Pauline has co-authored various papers including "Trends in Informal WOM – Information and Usage" forWOMMA’s Measuring Word of Mouth, Volume 4, "Using Public Relations Research to Drive Business Results" for the IPR and “Documenting the Business Outcomes of Public Relations” for the PRSA.

Currently based in London and CEO for Cision Europe, Peter Granat has spent the last 17 years working in the PR, marketing and media services industry developing applications that help connect corporate communicators and media professionals. He is a frequent speaker at leading industry conferences covering the convergence of media and marketing information services. Prior to Cision, Peter was Senior Vice President, Marketing & Product Management at MediaMap in Boston, MA.

Rainer Lang is Business Director and Head of Research & Evaluation at Ketchum Pleon, located at the Bonn office in Germany.

He has more than 14 years of professional experience in communication research based on the conception and realisation of individual, national and international evaluation projects for clients from different sectors.  His work covers media and reputation analyses as well as on the development of issues management systems and market research.

The focal point of his work is to evaluate the efficiency and effectiveness of communications by measuring and quantifying the impact and ROI on business figures of different marketing activities and integrated communication programs.

After completing a degree in economics he worked in several research institutes in the fields of applied and empirical economic research.

Raul Suarez is Managing Director for Zinio International. He joined Zinio in 2005, starting the European operations in Spain and UK and later adding all International markets except North America.

Raul has worked in the travel industry business (Europcar and Budget Rent a Car) in the early internet years (1994-2002) where he had international marketing and sales positions with specific focus to developing online commerce. He also was Sales & Marketing Director for ACCESO GROUP, a leading Media Intelligence and Communications Management Systems company based in Spain. Raul was born in Holland, speaks Dutch, German, Spanish, Portuguese and English and has a B.A. in Marketing and an MBA in International Management from Thunderbird.

Ricardo Baeza-Yates
Ricardo Baeza-Yates is VP of Yahoo! Research for Europe and Latin America, leading the labs at Barcelona, Spain and Santiago, Chile, as well as supervising the newer lab in Haifa, Israel. Until 2005 he was the director of the Center for Web Research at the Department of Computer Science of the Engineering School  of the University of Chile; and ICREA Professor at the Dept. of Technology of Univ. Pompeu Fabra in Barcelona, Spain. He is co-author of the best-seller book Modern Information Retrieval, published in 1999 by Addison-Wesley with a second edition coming in 2010, as well as co-author of the 2nd edition of the Handbook of Algorithms and Data Structures, Addison-Wesley, 1991; and co-editor of Information Retrieval: Algorithms and Data Structures, Prentice-Hall, 1992, among more than 150 other publications.

He has received the Organization of American States award for young researchers in exact sciences (1993) and with two Brazilian colleagues obtained the COMPAQ prize for the best CS Brazilian research article (1997). In 2003 he was the first computer scientist to be elected to the Chilean Academy of Sciences. During 2007 he was awarded the Graham Medal for innovation in computing, given by the University of Waterloo to distinguished ex-alumni. In 2009 he was awarded the Latin American distinction for contributions to CS in the region and became an ACM Fellow.

Richard is President of the International Communications Consultancy Organisation (ICCO) and a past Chairman, and founding Fellow of the UK’s Public Relations Consultants Association (PRCA).  He has a 22 year track record in public relations and communications consultancy, spanning senior management positions in leading international consultancies, including Shandwick, Fleishman-Hillard and Ketchum and campaigns for BT, Dell, Nokia, Overture and Siemens.

Richard is a partner at Carrot Communications, a content, communications and PR agency that focuses on creating conversations between a business and its audience. It works with fast-growth companies, often (but not exclusively) with a technology background.  Richard believes that great business relationships start with interesting conversations.

Prior to starting Carrot, he was joint managing director at Ketchum with specific responsibility for b2b and technology clients, including lastminute.com and Nokia; Chief Executive, Corporate, Broadcast and Travel & Leisure at Shandwick International, and Director & Senior Vice President, Fleishman-Hillard.

Richard was instrumental in the publication of the UK’s first PR Research and Evaluation Toolkit and Pre-Fix, an online guide to research and evaluation.  Both were joint ventures between the Chartered Institute of Public Relations (CIPR) and the PRCA.

Robert Grupp is President and CEO of the Institute for Public Relations. This independent nonprofit foundation bridges the academic and professional communities by focusing solely on supporting public relations research and mainstreaming this knowledge into practice through education. The Institute is located at the University of Florida.

Grupp, a trustee of the Institute since 2004, has served as a corporate communications executive and public relations consultant for more than 25 years. He has experience working in science-driven businesses and trade associations operating in the United States, Europe and Asia.

Most recently, Grupp was President of Grupp Global Partners LLC, a management consultancy with a strategic focus on corporate communications and international public relations. Previously, he was Vice President of Corporate and Public Affairs at Cephalon, Inc., an international biopharmaceutical company where he integrated corporate communications and branding, investor relations, media relations, employee communications and product public relations.

Grupp also held leadership positions managing corporate communications at Eli Lilly and Company, Dow Corning Corporation and at Consumers Energy in Michigan.
Earlier in his career, Bob served as editor and reporter for daily newspapers in Florida and Illinois, and received a National Headliner Award, one of the oldest and largest national awards recognizing excellence in journalism.

He is a member of the Arthur W. Page Society and an accredited member of the Public Relations Society of America. He was 2008 President of the International Public Relations Association and co-chaired the IPRA Public Relations World Congress in Beijing.

Originally trained at the London College of Printing in periodical journalism, Roger Ormisher spent time in local newspapers before entering the automotive industry in 1986 as Press Officer for the Automobile Association, with special responsibility for technical matters. From 1988, he appointed as the Press Officer at Renault UK until joining Volvo Car UK in September 1992 as Media Relations Manager. Here Roger acted as launch editor of the award-winning Volvo Magazine, planned and implemented the Public Relations strategy for Volvo's return to BTCC racing and also managed Volvo UK's events and sports marketing functions. The team under his remit was voted as best in the UK by the 1998 UK Motoring Journalist survey.

In June 2000 Roger was asked by Volvo's CEO to head to the USA as Director of Public Relations for Volvo Cars of North America where he was responsible for establishing a new communications base for the company on the West Coast. Promoted to Vice President of Public Affairs in Jan 2001, Roger re-structured the team and helped lead them to considerable success including the launch of Volvo's first SUV, the XC90, which won over 30 media awards in the US. The team established the internationally recognised Volvo for Life Awards, a CSR programme to recognise 'everyday heroes' and went on the be voted as the best Automotive PR group in the USA in both 2005 and 2006.

In October 2006 Roger was asked to return to Volvo Global headquarters in Sweden to take on the position of Director, Brand and Product Experience. This marketing-based role encompassed all of Volvo's three-dimensional public facing activities including Global Auto Shows, Exhibitions, product placement, brand partnerships, merchandising, licensing and retailer environment design.

He took on the role of Director of Global Communications for Nissan Motor Company in December 2008. This London/Tokyo based role oversees Nissan's communications portfolio including responsibility for Global Product launch and information, design and technology communication, LCV business PR and Infiniti PR with the aim to both increase the efficiency and consistency of Nissan's PR efforts across the globe.

Sergi Guillot is Managing Director of Acceso Group, the leading Spanish media Monitoring and Evaluation Company. With more than 1000 clients, Acceso provides solutions to major companies and Public Administrations in Spain.

Prior to joining Acceso Group, Sergi Guillot was Corporate Development Manager in the business district 22@Barcelona. In partnership with a group of global Media companies (Mediapro, Havas, Yahoo!, Alcatel, etc.), Universities and research centers in Spain, he contributed to the creation of the Barcelona Media Innovation Center.

He was elected as a Director of AMEC in September 2008 and is Chairman of the Professional Development Committee. He is also member of the board of the IAI (Institute for Analysis of Intangibles) in Spain and represents Acceso as a member of the Association of Communications Directors in Spain (DIRCOM) and the Media Monitoring international Association (FIBEP).

He trained as an Industrial Engineer and MBA at IESE and Columbia Business School. His professional career has developed in different countries and positions related with Innovation and Engineering.

Head of Corporate Practice for EMEA and a member of the European Executive Committee. Stuart Smith has over twenty years experience in communications. In that time he has held senior positions within consultancies and in-house and has worked across many industries and in both the private and public sectors.

His experience of developing strategy spans a wide range of disciplines: change management programmes for organisations going through mergers, acquisitions, disposals and rebranding; crisis management and issues preparedness; organisational effectiveness audits; communications and marketing); issues-led and public affairs campaigns; managing stakeholder relations across a range of NGOs; and the alignment of internal communications with brand repositioning programmes.

He specialises in developing corporate reputation programmes for companies in all sectors. Most recently Stuart was CEO of Edelman UK, its 3rd largest office. His main accounts included: Microsoft, Orange, Clifford Chance, P&G and InBev. He has also recently carried out strategic communications projects for BT and Google as an independent consultant. He has lead national and international internal communications and change management programmes for a range of companies: Microsoft (UK Vision and Mission), BP (Spin-out of Innovene), InBev (the merger of Interbrew and AmBev), Diageo (restructuring of global communications function)

He was the first Head of Communications for The Audit Commission (a public sector regulator responsible for ensuring the proper stewardship of public money spent in local government and the health service. Prior to that, he was Corporate Marketing and Public Affairs Manager for 3M UK and Ireland – and had EMEA responsibility for marketing communications services and internal communications. His first position in communications was with Burson-Marsteller Public Affairs.

Stuart is well published with a doctoral research degree from Oxford University (Christ Church) in physical chemistry. He lectures regularly on communications and has held advisory positions with the Institute of Directors, CAM Diploma (Examiner).

Tim is an accomplished public relations leader with 18 years experience helping clients launch businesses, create market categories, build reputations, win proxy fights and grow revenues. As an agency and in-house manager, Tim has worked closely with innovators and leaders across technology, healthcare, consumer and B2B industries. Tim is a frequent speaker and writer about strategy, positioning, measurement and social media, and is an elected member of the Institute for Public Relations Commission on PR Measurement and Evaluation.

Tim currently leads the global Measurement & Strategy practice for Weber Shandwick, which helps clients measure ROI across online and offline campaigns. Tim’s team has developed several breakthrough systems to improve the value, focus and precision of communications, including an integrated ARROW Measurement Suite that delivers regular insights and smart metrics on markets, audiences and competitors.

Tim previously led Weber Shandwick’s Northern California business, representing top global clients including BEA, Cisco, Genentech, Gilead, Hitachi, Nortel and VeriSign. Tim joined Weber Shandwick from Hewlett-Packard, where he led global public relations for HP’s $30 billion enterprise business and served as director of corporate PR following the HP-Compaq merger.

Tim previously spent 10 years at two Silicon Valley agencies – Applied Communications and Jennings & Company – that broke new ground in the application of research, competition and strategy to communications challenges. Tim started his career as a general assignment reporter at the Milwaukee Sentinel and editor in chief of The Stanford Daily.

Tim holds a bachelor’s degree in political science from Stanford University.

Toney’s rise to a top corporate communications post at FedEx came through several Asia Pacific posts in Hong Kong and Australia covering corporate communications and operations over the past 9 years.  Prior to FedEx, Toney held progressively impressive public sector policy, political and communications posts serving as an advisor to the Minister for Education (Victoria), Manager - Public Affairs/Programs for the National Air and Space Museum of Australia, Senior Ministerial Advisor to the Minister for Asian Relations, and finally Chief of Staff to the Minister of Finance & Minister for Gaming (Victoria).  Toney’s background prior to FedEx and State Politics in Australia included military service with the Australian Army’s 1st Commando Regiment and the Royal Australian Air Force.