WORKSHOP A
Level: Intermediate
Theme: A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation
A hands-on workshop aimed at the mid-level practitioner PR and media intelligence practitioner.

	Donald K. Wright, Ph.D. Professor of Public Relations in the College of Communication at Boston University.
	Dr. David Michaelson Ph.D. President - Echo Research Inc.

WORKSHOP B
Level: Intermediate to Advanced
Theme: News online - an uneasy birth
A workshop examining the latest developments and impact of content licensing.

Speakers:

	Caspar de Bono, Managing Director, FT Business and B2B Financial Times;
	Peter Granat, CEO - Cision Europe
	Daniel Schaible, SVP, Content/IT - BurrellsLuce - US
	Andrew Hughes, Commercial Director, Newspaper Licensing Agency

Moderator:

Jeremy Thompson, Managing Director, Durrants

Workshop C
Level: Introductory
Theme: “How to measure ROI, Social Media and Business Outcomes”

Two leading practitioners share the latest trends and solutions.

Session Leaders:

	Katie Delahaye Paine, CEO, KDPaine & Partners
	Tim Marklein, Executive VP, Measurement & Strategy, Weber Shandwick.

Workshop D
Level: Intermediate to Advanced
Theme: Making the measurement sector Future Proof!

Speakers:

	Martin Murtland, Vice President and Managing Director, Dow Jones Solutions for Communications Professionals
	Rainer Lang, Business Director Research & Evaluation, Ketchum-Pleon Germany (Head of Research & Evaluation
	Mark Westaby, Founder of Spectrum Consulting.

Moderator:

Mike Daniels, Director, Report International, Director of AMEC and a member of the IPR's Commission on Public Relations Measurement & Evaluation.

Workshop E
Level: Introductory and Intermediate
Theme: Bridging the Gap: what research and PR professionals’ need from each other

What every PR and communications professional needs to know about programme measurement.

Speakers:

	Antoney G. Wilkinson, Staff Director Global Communications, FedEx Corporation
	Andre Manning, Vice President and Global Head of External Communications, Royal Philips Electronics
	Mike Daniels, Director, Report International
	Angie Jeffrey, Vice President Editorial Research, VMS

Moderator:

David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research

Workshop F
Level: Advanced
Theme: Industry consolidation in the measurement sector: What does a new look firm look like?

The impact of technology on programme measurement and analysis.

Speakers:

	Aseem Sood, COO of Impact Research (India)
	Mazen Nahawi, President of News Group International
	Alan Lim, CEO, MediaBanc Research
	Dr Christopher Storck, Managing Director, Hering Schuppener

Moderator:

Nicholas Grant, Chairman of AMEC and Chairman, Mediatrack Research.

Welcome and Opening Remarks

	Barry Leggetter, Executive Director, AMEC and Summit Director
	Nicholas Grant, Chairman, AMEC and Chairman, Mediatrack Research
	Sergi Guillot, Managing Director of Acceso Group, our Summit National Partner

The Making of a Global Brand:

Juan Manuel Cendoya, Global Marketing and Communications Director for Banco Santander

Online user engagement – tools and trends:

Prabhakar Raghavan, head of Yahoo Labs

Questions of first morning session speakers

Keynote speaker the title of his presentation:
“A digital world - The impact on Media and Communications”

Fernando Rodés Vilà, Chief Executive Officer of Havas

Questions to Keynote speaker

Our world. Your move. A global campaign by the Red Cross Red Crescent Movement to inspire people everywhere to make a difference:

Mohini Ghai Kramer, Head of Marketing Unit, the International Committee of the Red Cross

From 'old car' to 'new car' - The automotive world wakes up to new media trends utilising measurement tools

	Roger Ormisher, Director, Global Communications, Nissan Motor Company
	John Curtis, Chairman, Media Measurement

How to measure Corporate Reputation: the case of Telefónica

	Alberto Andreu, Global Director of Reputation, CSR, Brand and Sustainability at Telefónica
	Sergi Guillot, Managing Director at Acceso Group

Creating the Declaration of Measurement Principles

Session Moderator David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research sets the scene on the Summit objective to gain consensus to create a set of industry standards for measuring PR and challenging the industry globally to adopt these approaches.

Session Moderator David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research

Part 2 – The world’s research and PR bodies talk about the future.
Each speaker has 5 minutes to present their organisations view and ideas.

Part 3 –Engagement.

David Rockland engages speakers and the delegates to create the Declaration of Measurement Principles

Session Ends

Housekeeping notes about Summit Dinner

Summit Debate:  The Next Generation of Communications Research
The recession may be technically over …but it leaves a greater pressure for communications and research professionals to deliver proof of results as an enduring legacy.

Speakers:

	Ricardo Baeza-Yates, VP of Research for Europe and Latin America, Yahoo! Research;
	Brendan Swale, Executive Director, Product and Innovation, Media Monitors
	Dr. David Michaelson, Ph.D, President, Echo Research Inc, US;
	Stuart Smith, Head of Corporate Practice, EMEA, Hill & Knowlton

Moderator:

Donald K. Wright, Ph.D.,Professor of Public Relations in the College of Communication at Boston University.

Questions will be taken during the time allocation

The Mobile Newsstand - how digital puts publishers closer to their customers

	Raul Suarez, Managing Director, Zinio International
	Javier Junco  Managing Director of Development, HOLA/HELLO Group

Questions

Closing Remarks

	Nicholas Grant, Chairman, AMEC and Chairman, Mediatrack Research
	Robert Grupp, President and CEO of the IPR